Samsung College Football Campaign
Project: Samsung College Football
Company: Samsung
Role: Multimedia Designer, Video Editor
Industry: Technology, Sports
Timeline: 4 weeks
Date: September 2026
Tools: Adobe Photoshop, Premiere, and After Effects
This is a project that was collaborated on with the in-house Samsung Home Entertainment team and External Agencies.The Brief
Samsung's Home Entertainment marketing team partnered with Notre Dame Football, securing rights to feature the team's branding and players in infill imagery across Samsung TVs. Working alongside an external agency, we developed four distinct colorways, each tailored to a different school market across the country. The primary key visual centered on Notre Dame's branding, pairing a different player with each Samsung TV technology. My role was adapting these key visuals into online and social ads, designing across the formats required for each of the four colorways. The main visual, shown below, is live on Samsung.com.
For the TVC, I reformatted the master cut into multiple aspect ratios to fit each placement across television and social channels. Rather than simply cropping, I reframed each version so the products and Notre Dame branding stayed in focus, adjusting shot composition, text placement, and safe zones for every format. I also designed the end card, which brings the three Samsung TV technologies together in a single frame. This gave the spot a clear, consistent close and tied the technology messaging back to the Notre Dame key visual.